Partnering with Macomb ISD to offer many benefits

This is a screenshot of a Tout video Maryanne MacLeod shot during my presentation.

This is a screenshot of a Tout video Maryanne MacLeod shot during my presentation.

As director of the Southeast Michigan Media Lab, I’ve had the pleasure of consulting with Maryanne MacLeod, director of the new Macomb Regional Community Media Lab at The Macomb Daily, Daily Tribune and Advisor & Source building in Macomb County, Mich. And, out of that relationship, we’ve had fun presenting free workshops to the public and brainstorming ideas of how to partner with community groups to build on our mission of bringing the audience inside the newsroom as news-sharing partners.

On Oct. 4, we both had the pleasure of hosting a meeting that included 14 Career Technology & Education directors from the Macomb Intermediate School District. In addition to their regular meeting, they came to learn about the Macomb media lab and what we can offer their students.

Maryanne shared information about the lab and its mission, in partnership with the Macomb Daily’s Kevin Martin, of working with CTE students. I presented on digital media and social media tools they could be using in partnership with us. Here’s a copy of my presentation, which is housed on my Scribd account.

Karen Johnston, career education specialist at the Macomb ISD, helped organize the meeting. The Macomb Daily has had a relationship with CTE students for years through the Making Connections banner, as pointed out my Maryanne in her blog post.

“As part of this hands-on CTE training at The Macomb Daily, students and/or instructors come into our offices to build a page with content creator, Kevin Martin, the Macomb Daily’s CTE frontman,” she writes. “Conversation between Karen and Kevin, fueled in large part by the launch of the Macomb Regional Community Media Lab Aug. 13, uncovered a mutual desire to upgrade the student experience by taking advantage of social media and community contribution educational opportunities now available at the lab.”

In my presentation, I highlighted such tools as RebelMouse, NewHive, Pinterest, Dipity, Capzles, ipadio, Tout, Animoto and encouraged the teachers to have the students create a blog, similar to a school newspaper only online, that they contribute to, and that we could repurpose in print. This mutually beneficial relationship will enhance our community coverage, while helping to grow their audience and give them real-world experience as journalists. The teachers and principals seemed most excited about the potential of RebelMouse, NewHive and ipadio, based on their questions. They had some concerns about moderation, and I encouraged them to develop their own work flows so they could abide by district policies.

I am excited about the potential of this partnership and I look forward to presenting in the future directly to the students. I’d also love to establish a similar relationship in Washtenaw, Wayne and Oakland counties with their ISDs or career consortium.

Four workshops scheduled at the Southeast Michigan Media Lab

I’ve scheduled four workshops at the media lab, and thought I’d make a NewHive expression promoting it. As part of my workshop, I will be teaching people how to use the tool. A bonus is that I discovered in addition to YouTube, Vimeo and Syndicaster videos, I can embed Touts.

Below is the article I wrote and asked all of the editors in the 21st Century Media Michigan Group to share in print and online.

The Southeast Michigan Media Lab, 215 W. Michigan Ave., at SPARK-East in downtown Ypsilanti, will host four free workshops designed to teach writing and social media skills to area residents.

Rick Kessler, managing editor of Heritage Media and a blogger, will teach a two-part series on blogging from 4 to 6 p.m. Oct. 3 and 10. Have you wanted to start a blog, but weren’t sure where to begin? Or, maybe you al-ready have a blog but you’d like to know how to take it to the next level? Kessler can answer those questions and more during his two-part series, “Blogging 101.”

Part I will cover every-thing from how to start a blog to how to find content for your blog. Part II will show participants how to grow their audience and discover advance blogging techniques. Each seminar will have a question-and-answer session and an op-portunity for one-on-one instruction.

Kessler is the author of the Gr8LakesCamper blog, which “celebrates the world of RVing, camping and tra-vel destinations in the Great Lakes region.” He started the blog in June 2007 and since then has had more than 1,400 posts and 360,000 page views. Visit his blog at gr8lakescamper.blogspot.com or email him at rkess-ler@heritage.com for more information.

Michelle Rogers, director of editorial training for 21st Century Media’s Michigan Group and director of the Southeast Michigan Media Lab, will present “Emerging social media tools and how to use them” from 6 to 8 p.m. Oct. 10. The workshop will introduce participants to RebelMouse for curating social media and web feeds into a personal page, and NewHive for creating crea-tive expressions, invita-tions, special pages with video embeds and photos.

The workshop will be hands-on, so participants are asked to bring a laptop, their ideas and content to build their own NewHive expression with photos, text, video and links.

Attendees should decide in advance which Twitter handles and hashtags they want to feed into their Re-belMouse pages, along with RSS feeds, and consider whether they want to in-clude their Pinterest, Insta-gram, Tout, YouTube and Flickr posts.

Monica Drake, community engagement editor for The Oakland Press, will present on citizen journalism from 1 to 3 p.m. Nov. 12. She will empower participants to become contributors to their local news media, teaching them the basics of journalism, photography and video, as well as other tools designed to help doc-ument and share community news. For more information, email moni-ca.drake@oakpress.com.

To sign up for any of the free workshops, visit the Southeast Michigan Media’s Lab’s Facebook events page or Meetup.com profile. Meetup.com will no-tify participants of future workshops.

Teaching Tout, Twitter and Pinterest at the media lab

The last few weeks at the media lab have had me on the road traveling to newsrooms in Oakland and Wayne counties, and working with individuals at the media lab in Ypsilanti, located in Washtenaw County, teaching Tout, Twitter and Pinterest.

Since Digital First Media entered a partnership with Tout and we started using it in newsrooms across our footprint, from the East Coast to the West Coast, there has been a big push to get everyone trained — journalists, freelancers and the public. In the last week, I’ve trained Michigan sports reporters, Heritage Media-West reporters and Oakland County residents on Tout using three different presentations tailored to their specific needs.

I really enjoyed putting together the presentation for sports because it motivated me to look at what reporters were producing on Tout, checking into their successes (with top views coming from Detroit Lions reporter Paula Pasche and Detroit Tigers reporter Matt Mowery) and looking at what they could be doing better, such as writing better descriptions that are more Twitter friendly with mentions and hashtags, and narrating their videos, instead of just shooting action. I also suggested how their audience could get involved, creating their own Touts and feeding their videos into a widget on our sites.

I had similar advice for the news staff in Washtenaw County, but geared their presentation more toward breaking news and coverage of community events, and motivating their readers to get involved by shooting their own Touts and sharing them by using an established hashtag for breaking news, and individual hashtags specific for each community event.

We have found that more views come through widgets embedded in articles on our websites, rather than plays through Tout.com or the Tout app. It makes sense since you have a built-in audience already interested in the news, sports or feature story, and looking for complementary coverage. So, I walked the reporters through the process of building a widget, which takes less than a minute. It’s very simple and there really is no excuse not to do it. It’s definitely more efficient. It also delivers a better presentation with a video player, and provides more thorough coverage, bringing in video from a variety of sources using a hashtag.

I was pleasantly surprised by the turnout for Tout training for readers of The Oakland Press. We had about eight people sign up via our Facebook events page and Meetup, but twice as many actually attended as a news article online and in print enticed even more people to check it out.

Monica Drake, community engagement editor at The Oakland Press, helped me with both presentations.

I think we make a good team. We had a PowerPoint that encouraged readers to start using Tout and Monica took it a step further by actually setting up the hashtag for them to use that will feed directly into the Tout widget on The Oakland Press home page. It was inspiring to see that many of the participants had either downloaded the Tout app before coming or did so shortly after they arrived. Many asked questions and were genuinely interested in contributing community news through short-form video. The fact that Tout provides video in real time and can be easily shared on social media makes it very useful.

While I feel very comfortable teaching Tout, I struggle a little bit more with Pinterest, but I am becoming more versed the more I use it. I’ve been working regularly with two women from the Professional Volunteer Corps in Ann Arbor, who are interested in creating a Pinterest page to share photos from the group’s volunteer activities. Before they asked for my help, I had started a Pinterest page of my own, but I wasn’t very active. Now, after exploring on my own so I could help them, and then actually setting up their page, adding boards and creating pins, and then showing them how to repin, I’ve become more comfortable with it. There is much more for me to learn about it and teach them, and I am enjoying the experience. Check out their boards here and let me know if you have some suggestions for them. They will be returning Friday for more help.

Linda Tubbs of the Professional Volunteers Corps works on her Pinterest page.

Linda Tubbs of the Professional Volunteers Corps works on her Pinterest page.

At The News-Herald in Southgate, I’ve paid two visits in recent weeks to work with newly hired reporter Anne Runkle. Anne had worked in the industry during the late 1980s and through the mid-1990s, and needs some catching up to do with digital media. So, we started with Tout and Twitter training.

I’d eventually love to see her graduate to creating timelines, audiocasts, locator map embeds, polls and data visualizations. But we’re starting with building an audience on Twitter, crowdsourcing and creating video to complement her storytelling.

I am curious, if you are a journalist, which social media tools do you use and why? Please leave a comment and answer my poll.

Tout Training for 21st Century Media journalists, editors

The Southeast Michigan Media Lab is on Tout. Follow us!

The Southeast Michigan Media Lab is on Tout. Follow us!

Tomorrow I will be holding a live chat and livestreaming video of training on the video platform Tout for our newsrooms. I am pretty excited about the potential this new tool has, from visual storytelling to community engagement, and I plan to promote its use at the Southeast Michigan Media Lab.

The video platform allows you to provide real-time video updates, known as Touts, and community contributors, bloggers and news consumers can do this alongside multimedia journalists at Digital First Media, which includes The Oakland Press, The Macomb Daily, Daily Tribune in Royal Oak, The Morning Sun, Heritage Media, The News-Herald in Southgate and other news websites across Michigan, as well as scores of others across the United States. Local reporters will be producing videos, up to 45 seconds long, and sharing them on our websites, embedded in articles and on our social media channels, such as Facebook and Twitter. Touts also can be shared through email, texts and links.

Viewers can follow individual journalists and news organizations on Tout.com or through a free application on their smartphone, or watch those videos on our websites. Touters can choose to download the application on their iPhone or Android or create a Tout using a webcam on their computer.

Advantages of being a Touter include the ability to share videos and reply with a video, whether it’s to comment on a video’s content, respond to a question posed by a reporter or add companion content. For us, this interactive element is appealing as we strive to connect with our audience on different levels. Our journalists are now using it to share breaking news, weather and traffic reports, teasers to upcoming coverage, share clips from interviews, video of local events, and to engage their communities in real-time conversations, as well as look for news leads.

I like what John Paton, CEO of Digital First Media, told MercuryNews.com May 1: “Tout’s real-time video reporting platform gives Digital First Media the ability to show, not just tell, our audience what is happening in real-time. Our audiences want immediate news and information, and our partnership with an emerging technology provider like Tout is an example of our commitment to provide just that.”

So, if you’re not on Tout yet, I encourage you to sign up, follow our journalists and branded accounts, retout us, mention us and reply to our Touts, and we will do the same for you if you catch our interest. Be sure to mention us (@heritagenews, @macombdaily, @theoaklandpress, @newsheraldMI, etc.) so it comes to our attention faster. You can follow the media lab on Tout by clicking here. I also encourage our bloggers to add their Tout stream to their blogs, like I’ve done on mine (see photo below). This will make your blog more interactive and give your audience another platform to consume your content. You can also feed it int your RebelMouse page, as I have for the media lab.

Happy Touting!

Link Tout to your blog so your audience can easily access your videos.

Link Tout to your blog so your audience can easily access your videos.