Digital First Media’s ideaLab coming to an end

The Southeast Michigan Media Lab, part of my ideaLab project, will continue, although the ideaLab is coming to a close.

The Southeast Michigan Media Lab, part of my ideaLab project, will continue, although the ideaLab is coming to a close.

It’s hard — and not so hard — to believe. After 3 1/2 years, Digital First Media’s ideaLab is coming to an end.

I was shocked when I was named to the inaugural group in July 2010, surprised when it continued past what I thought would be a year-long stint and forever grateful how my time spent experimenting with digital media tools has helped me grow as a journalist, editor, mentor and trainer.

The news came in the form of a phone call Dec. 13 from Mark Lewis, communications/operations editor for DFM’s Thunderdome in New York. He wanted me to know the project was ending. He also solicited my feedback about the experience and announced a new project could replace ideaLab in the coming months. I wasn’t completely shocked at the news because my boss, Glenn Gilbert, group editor of 21st Century Media’s Michigan cluster, had warned me that it might be happening, and I knew many of the labbers had taken on new roles in the company or left for other endeavors.

I was so honored to be part of the ideaLab. When I first learned in a blog post by company CEO John Paton that I was part of the exclusive group of 18 representing editorial, advertising, finance, circulation, production, IT and Classifieds, it came as a total shock because I had not applied. My name came up as top brass deliberated over the makeup of the team. When I read the post announcing who was picked, it blew my mind, as noted in the “about” page of the ideaLabHeritage blog I created to share information about my project and its progress.

The ideaLab met for the first and last time in late August 2010 for a daylong summit at company headquarters in Pennsylvania. Members received advice and tips from a newly minted advisory board and we hashed out our individual project ideas and goals. At that time, while I was telling the group my interests, we determined my goal would be to “incentive co-workers to learn new technologies and understand the value of digital; train co-workers to utilize new tools by showcasing the strength and potential of each offering.” We were each given a smartphone, iPad and netbook, a stipend of $500 per month and encouraged to spend 10 hours of our 40-hour work week on our projects, and communicated through conference calls, email and a Facebook group.

What came of my project initially was a partnership with Eastern Michigan University professor Michael McVey and the Saline Area Historical Society to create a virtual historic walking tour of downtown Saline, with audiocasts sharing each building’s history, digital map, and photos from the past, as well as today. I learned how to use Audacity for editing audio, although Michael did the bulk of the work, and I partnered with one of my reporters, David Veselenak, for the mapping component. I also crowdsourced photos from the historical society and used a freelance photographer to get modern-day shots. Given the opportunity to tackle this project three years later, I would do it very differently, using different tools and presenting it as a cohesive package using ThingLink.

After the historic walking tour podcast was completed, my ideaLab project evolved into an effort to document, through audiocasts, historic moments and milestones that local residents experienced. As part of the effort, I visited Brecon Village retirement community in Saline to interview older residents about their lives. I tried to get staff and the community involved, as well, but that proved difficult to do with limited resources and scheduling conflicts. I used the tool ipadio.com to gather and share the phonecasts, which were embedded on our website under a drop-down menu under the news tab our web department created especially for us. I later added audiocasts on other topics to the channel.

In February 2012, as the ideaLab grew in number, with the acquisition of Media News Group, and as a request for proposals to develop community media labs came forth from Digital First Media, my project morphed into the Southeast Michigan Media Lab, the muse behind this blog. My proposal was among 12 approved in 2012, and the only one in Michigan to receive funding. For me, it was the perfect opportunity to dedicate my ideaLab time toward an even greater good, teaching the public digital storytelling and social media tools to grow our network of community contributors and blogging partners.

With the newly invigorated ideaLab came a virtual space for us to work called BaseCamp. Here we created to-do lists, sought advice from one another and shared the progress of our projects. In February 2013, my ideaLab project had morphed into my job, along with other responsibilities, and my home became SPARk-East, a business incubator in Ypsilanti where our media lab was — and continues to be — based.

I’ve had much success with the media lab, where I’ve hosted dozens of workshops, led by local media professionals, educators, social media gurus and myself. We have a loyal following of nearly 100 “labbers” on Meetup.com. I would estimate I’ve worked with several hundred people either individually in person or virtually through email exchanges, Facebook, Twitter and live chats, as well as workshops. Next month, in my last blog post about my ideaLab project, which I will post on my ideaLabHeritage blog, I’ll provide more concrete numbers, analysis and reflection.

Earlier today, while working at The Oakland Press, where I am now offering regular office hours to teach our journalists new digital storytelling skills, I created a NewHive expression featuring some of the tools I’ve learned over the last three years or so. While my ideaLab project is ending, my job continues to be “to learn new technologies and understand the value of digital; train co-workers to utilize new tools by showcasing the strength and potential of each offering” — and for that I am extremely grateful to the company for investing in me and my potential to help our newsrooms grow the skills of our digital journalists.
Digital storytelling tools

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Creating a social front page with RebelMouse

Our RebelMouse page embedded in our Southeast Michigan Media Lab blog.

Our RebelMouse page embedded in our Southeast Michigan Media Lab blog.

RebelMouse, a real-time social blog that can serve as your front page, is my latest obsession. I was on a webinar May 2 to learn more about it and it has sparked my imagination.

After creating a RebelMouse page to represent all of my activity on social media through my personal Facebook page, Instagram, Pinterest, Google+ and ideaLabHeritage Twitter account, I decided to embed it in my ideaLabHeritage blog on WordPress, where I write about my efforts as a member of Digital First Media’s ideaLab. I was confused at first, not knowing if I use the embed code or some other code RebelMouse provided, but an email to early@rebelmouse.com was promptly returned and I was in business.

Next I set my sights on my ideaLab project, the Southeast Michigan Media Lab, wanting to feature it on a RebelMouse page, as well. I have fewer social media accounts associated with it (just Facebook and Twitter), but I do have YouTube video and ipadio audiocast channels that I was able to add through RSS feed. I also embedded the page on my Community Media Lab blog on WordPress.

As a result, I have two live blog pages, where people, who may not be following me on all of my social media channels, can see all of my activity. From my Facebook posts about upcoming presentations in the media lab, videos on YouTube from our workshops, recommendations for digital media tools, as well as tweets — my own and those I retweet — are all featured in a single feed. The page is visually pleasing, showcasing photographs and video, with headlines and text. And, best of all, it’s not static like a blog. Every time you tweet, post and share, it’s there for the world to see — like your own personal front page.

After adding the RebelMouse pages, I spoke to a colleague about the site’s potential. On the webinar, Megan Berry of RebelMouse talked about how you can pull in a Twitter hashtag campaign, add RSS feed from numerous sources, including Facebook groups, customize your design, move things on the page, freeze elements, add posts to the page, and integrate it on your own sites as a social sub-domain, front page, social sidebar or front page for your blog. This was all very exciting to hear and got me thinking.

First, I thought it could be a valuable tool for our blogging partners, who often struggle to post a couple times a week. If they are more active on social media, they could make their RebelMouse page their blog’s front, which could take the pressure off as it would have fresh, active content as they interact on their social media channels. What’s also great is the page has infinite flow, meaning all of your posts can be seen without disappearing into archives.

In talking with Joe Gray, a colleague at The News-Herald in Southgate about the upcoming Downriver Cruise, I thought it would be fun to create a hashtag campaign around the event and pull in the community’s tweets and retweets about the cruise, and videos and photographs of the cars to capture the buzz on a single page we can host on The News-Herald’s website.

Megan said media outlets using RebelMouse have seen a 10 to 30 percent increase in page views. She also said time spent on RebelMouse sites is twice the average. It’s obviously a powerful up-and-coming tool and I am pleased to be one of the early users of it.