Partnering with Macomb ISD to offer many benefits

This is a screenshot of a Tout video Maryanne MacLeod shot during my presentation.

This is a screenshot of a Tout video Maryanne MacLeod shot during my presentation.

As director of the Southeast Michigan Media Lab, I’ve had the pleasure of consulting with Maryanne MacLeod, director of the new Macomb Regional Community Media Lab at The Macomb Daily, Daily Tribune and Advisor & Source building in Macomb County, Mich. And, out of that relationship, we’ve had fun presenting free workshops to the public and brainstorming ideas of how to partner with community groups to build on our mission of bringing the audience inside the newsroom as news-sharing partners.

On Oct. 4, we both had the pleasure of hosting a meeting that included 14 Career Technology & Education directors from the Macomb Intermediate School District. In addition to their regular meeting, they came to learn about the Macomb media lab and what we can offer their students.

Maryanne shared information about the lab and its mission, in partnership with the Macomb Daily’s Kevin Martin, of working with CTE students. I presented on digital media and social media tools they could be using in partnership with us. Here’s a copy of my presentation, which is housed on my Scribd account.

Karen Johnston, career education specialist at the Macomb ISD, helped organize the meeting. The Macomb Daily has had a relationship with CTE students for years through the Making Connections banner, as pointed out my Maryanne in her blog post.

“As part of this hands-on CTE training at The Macomb Daily, students and/or instructors come into our offices to build a page with content creator, Kevin Martin, the Macomb Daily’s CTE frontman,” she writes. “Conversation between Karen and Kevin, fueled in large part by the launch of the Macomb Regional Community Media Lab Aug. 13, uncovered a mutual desire to upgrade the student experience by taking advantage of social media and community contribution educational opportunities now available at the lab.”

In my presentation, I highlighted such tools as RebelMouse, NewHive, Pinterest, Dipity, Capzles, ipadio, Tout, Animoto and encouraged the teachers to have the students create a blog, similar to a school newspaper only online, that they contribute to, and that we could repurpose in print. This mutually beneficial relationship will enhance our community coverage, while helping to grow their audience and give them real-world experience as journalists. The teachers and principals seemed most excited about the potential of RebelMouse, NewHive and ipadio, based on their questions. They had some concerns about moderation, and I encouraged them to develop their own work flows so they could abide by district policies.

I am excited about the potential of this partnership and I look forward to presenting in the future directly to the students. I’d also love to establish a similar relationship in Washtenaw, Wayne and Oakland counties with their ISDs or career consortium.

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Preparing a PowerPoint for a Community Media Lab workshop

As the founder of the Community Media Lab, it’s about time that I led a workshop and shared my excitement about the free technology tools I have learned as a member of the Journal Register Company’s ideaLab.

I have volunteered to teach “Contributing community content in different ways” from 6 to 8 p.m. Dec. 12 at the lab, 215 W. MichigaPowerPointCovern Ave., in Ypsilanti. My focus will be on sharing free media technology tools that will enhance storytelling in visually interesting ways. I will  showcase Flickr for photo slideshows, ManyEyes for data visualization elements, Scribd to embed documents, ipadio and Google Voice for audio embeds, Animoto and YouTube for video sharing, Survey Monkey for crowdsourcing, uStream for livestreaming video, CoverItLive for live chats, and Capzles and Dipity for timelines, as well as other tools. I also plan to share tips on what editors are looking for, and how to package your submissions and promote your content on social media once it has been posted online.

On Friday, I spent some of my time with Community Media Lab supporter Chris Wechner, an Internet marketing specialist who has been using our free services and giving back by helping me brainstorm ways to promote and market the lab. I showed him my PowerPoint in its early stages and he gave me some tips on improving it. Since it’s my first PowerPoint, I appreciate all the help I can get. In addition to helping me utilize some of the PowerPoint tools to enhance my presentation, he offered me tips over the weekend on presenting next week. He has delivered many presentations and I value his advice.

Chris joins a small-but-very-dedicated posse of supporters that also includes community blogger Bob Cummings, EMU professors Michael McVey, Nancy Copeland, Toni Jones, Anne Bedar and Carol Schlagheck, Eastern Echo adviser Kevin Devine, freelance editor and journalist Sarah Rigg, and social media maven Leslie McGraw. All have volunteered their time to help make the Community Media Lab a success. I will be drawing on the goodwill of these individuals, as well as some other colleagues and local professionals, to teach workshops in January and February. Please look to our Facebook page for future workshops, and remember that the Community Media Lab is open from 9 a.m. to 4 p.m. weekdays. You are welcome to come in for one-on-one instruction on anything from setting up a social media account or blog to editing a video or photo slideshow, to tips on writing a news release.

As always, I appreciate your comments and ideas. Feel free to reach out to me, Michelle Rogers, at mrogers@heritage.com.