Connecting the media lab with nonprofits

Last week, Michelle Rogers, director of the Southeast Michigan Media Lab, presented "Digital Communication Tools" to the SouthEastern Michigan Computer Organization.

Last week, Michelle Rogers, director of the Southeast Michigan Media Lab, presented “Digital Communication Tools” to the SouthEastern Michigan Computer Organization.


Through my outreach as director of the Southeast Michigan Media Lab, I’ve had the pleasure of presenting and working with numerous nonprofits. In the last week, I’ve traveled to Oakland and Macomb counties encouraging nonprofits to use digital communication tools.

The SouthEastern Michigan Computer Organization invited me to present on Facebook, Twitter, WordPress, Meetup and Eventful March 9 at the Mahany/Meininger Senior Community Center in Royal Oak. SEMCO talkIt was a little intimidating at first knowing I would be presenting to computer nerds, who are at a whole other level in their knowledge and understanding of technology. I feared they would look down on me and see my suggestions for social media tools to help take their nonprofit to the next level as elementary or pedestrian.

Boy, I was wrong.

For the most part, the group, ranging in age from about 55 to 75, was in awe of the knowledge I was imparting. They asked a lot of questions and really seemed quite fascinated with all the tools I presented on. They had so many questions that I ran over my two-hour time allowance, and had to push through Eventful pretty fast. In addition, I was running the PowerPoint from my GoogleDrive and livestreaming on UStream all off a personal hotspot that, as you can imagine, was running down my battery at breakneck speed.

As I wrapped up, many members asked if I’d be available to present to other nonprofits they are involved with, as well as return to SEMCO to drill down deeper on individual communication tools and teach a more hands-on workshop. I call that success.

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The following Friday, I paid a visit to the Macomb Literacy Partners at the invitation of Executive Director Ken Lampar. We had met a few weeks earlier at another presentation I had given to Macomb County nonprofits. Ken was looking for me to come in and meet with his assistant and himself so they could “pick my brain” about social media and digital media, and their current social media strategy.

It was a different experience than the earlier presentation to 40-plus people who had attended the SEMCO meeting. Working with them one-on-one in their office as an adviser felt rewarding. They looked to me as an expert and I enjoyed recommending tools and strategies after learning about their mission and main goals.

Among other things, we talked about adding a YouTube channel featuring the success stories of some of the people they are working with, the stories of volunteers and why they devote their spare time to Macomb Literacy Partners, as well as video updates from Ken and his staff, and tutorials. They also liked my suggestion of setting up Twitter lists to be better organized and facilitate more retweets and two-way conversations with their audience on the site. I also recommended the tool WeJoinIn for scheduling events and volunteers.

Their No. 1 priority, or task to accomplish, will be to launch a blog and write about their efforts at Macomb Literacy Partners, share success stories, recruit volunteers and announce special events. The blog will feature widgets or links to all of their other social media channels, and it will be linked to The Macomb Daily news site as part of a blogging partnership. In return, we will ask them to add our headline widget to their blog to help attract readers to our content, as well.

If you are involved with a nonprofit and you’re looking for a speaker to present on digital storytelling tools or social media, feel free to reach out to me via the comments section of this blog or tweet @CommunityMediaL.

We’re approaching the two-year anniversary of the Southeast Michigan Media Lab. Helping the community — including nonprofits, businesses, government and individuals — embrace social sharing and use digital tools to communicate a more engaging message is what we set out to do, and I love every opportunity that comes my way to do that.

SEMCO post