Monica Drake, the community engagement editor at The Oakland Press, part of Journal Register Company’s Michigan Group, is now joining the Southeast Michigan Media Lab on Mondays. She is a great addition to the lab, and offers expert advice on search engine optimization to bloggers and business owners with websites, and can talk to bloggers about how they can monetize their blogs
using Google AdSense. Make an appointment at the lab or come see Monica between 10 a.m. and 2 p.m. on Mondays.
Today at the lab, we worked on setting up a reader focus group for The Oakland Press and Monica began experimenting with the cloud-based presentation tool Prezi. If you haven’t seen this tool in action, you’re missing out. It’s truly awe-inspiring, and Monica plans to master it and teach it in the lab. In addition to the presentation, we will have a survey for readers to fill out in person and another version online compiled using the digital tool SurveyMonkey.
Also today, we reached out on Facebook to student newspapers and area colleges and universities, sharing information about the Southeast Michigan Media Lab via a PowerPoint link on Scribd and encouraging students to come in for free assistance. We also reached out to The Oakland Press and Macomb Daily/Royal Oak Tribune blogger groups on Facebook, and individual blogger prospects. We’ve added four new bloggers in the last two weeks and we’re working with eight others to get them linked to our news websites across Michigan. If you have a blog or are interested in starting one, please let us know. We would like to recruit 100 in the next year.
We also have plans to present on the Southeast Michigan Media Lab March 22 at Saline High School in hopes of recruiting students for blogging and news-sharing partnerships. The opportunity will be a great learning experience for them, as well as a way to build their portfolios before they head off to college. We’ve also reached out to officials at Belleville and Willow Run schools, and would like to make contact with students across Southeast Michigan.
Three upcoming workshops are planned at the media lab, so mark your calendars. Chris Wechner, director of The Ultimate Analyst, will present “Marketing blogs so people know and want to read your posts” from 1 to 3 p.m. March 28; Monica Drake will present “Understanding Search Engine Optimization to help drive more traffic to your blog or website” from 6 to 8 p.m. April 11; and Toni Jones, a professor at Eastern Michigan University, will present on Google Drive from 6 to 8 p.m. April 24 at the media lab, 215 W. Michigan Ave., in the SPARK-East building in Ypsilanti. Sign up on our Facebook events page.