Presenting on the Community Media Lab and Twitter Basics

Today has been a busy day at the Southeast Michigan Media Lab, our new name as of Feb. 18, when I took on my new role as director of community engagement and editorial training for the Journal Register Company’s Michigan Group. I am now based full time at the lab in Ypsilanti’s SPARK-East building.

This morning, I spent an hour or so as a presenter at the Saline Area Chamber of Commerce breakfast meeting. I shared a PowerPoint about the Southeast Michigan Media Lab and encouraged business owners to use our free services to encourage more content sharing. I told them I could help them draft a news release, put together a photo slideshow or video, or get them set up and using social media if they weren’t already.

Later in the afternoon, Tim Patino, general manager at Quarter Bistro restaurant in Ann Arbor and president of Great Lakes Rabbit Sanctuary, came by to learn more about Twitter. He is

TimPatino (1)the official tweeter for @GLrabbits, and he has a personal account, but he’s new to it and wanted some basic instruction. We spent a couple of hours exploring Twitter and going over social media etiquette, how to set up lists, direct messaging and how to engage followers in conversation, and share news and information. I also showed him Bitly so he could shorten links and track analytics.

In between, I helped promote one of our new blogging partners, Nate Jessee, who is writing about the environment, tweeted, retweeted and clicked on a few interesting links on my own Twitter account.

Another fun day in the lab.


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