Today in the Community Media Lab, I had a nice visit with Susan Schotts of the Dexter Heritage Guild, the fundraising arm of the Dexter Area Museum and Historical Society.
We talked about the holiday bazaar at the museum from 9 a.m.-3 p.m. Dec. 1. Proceeds from the bazaar help fund the operating costs of the museum. Dexter Heritage Guild members work throughout the year, creating crafts for the event.
In addition to sharing great information about the museum and the heritage guild, Susan also had questions for me about contacting the media through email.
One of the main points that I shared with her is something I always tell people: In your email or press release, tell me what you are promoting or what you want from me in the first sentence or two. Also, put the name of your event or community in the email headline. Make it eye-catching so that your email stands out in a flood of what could be 30 press releases. Include .jpg pictures if you have them.
Also, include a contact name and phone number in case there are questions.