Videography help?

Last Friday, The Eastern Echo dropped off a Mac fully equipped with iMovie.

Because the videos we create for our website are usually between 90 seconds and 2 minutes in length, iMovie is the program we typically use to edit and create videos.

Today was a pretty slow day, traffic-wise, in the lab so I had our intern Chris Nelson come in an use our “new” Mac to edit a video the two of us shot over the weekend of an annual canoe race in Manchester, Mich. Shooting, editing and posting videos to our website helps give the readers another dimension of the story, so although videography doesn’t always come to mind when thinking of newspapers it’s a pretty important and growing aspect of our storytelling.

Most professionals use Final Cut or Final Cut Express for video editing, but iMovie has a lot of advantages for people who don’t spend their lives or careers creating and editing videos. First of all, iMovie is free (if you have a Mac computer, that is). Final Cut can cost you upwards of $800 for a software license. And iMovie is really simple and easy to use for anyone who is just playing around with making videos. Although video editing can take some time to learn, once you get the hang of where functions are it becomes much easier.

I’m in the lab 9 a.m. to 4 p.m. every Monday (except next Monday, May 28, which is Memorial Day). If you’re interested in learning how to use iMovie to create videos for yourself, your business, your organization or even just for fun stop in and I can help you out.

If you’re already using iMovie and have questions, feel free to send me an email at kgjestland@heritage.com or Tweet me at @kgjestland.

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